Rosarito

Marketing Campaign 2019

The Project

As part of the new touristic campaign “Baja Norte”, we worked together with the Secretary of State Tourism and the Rosarito Beach Tourism and Convention Committee, to create a visual campaign that would attract more tourists to the city. The campaign consisted of developing 4 different videos that showed different attractive sectors of the destination; Romance, Adventure, Gastronomic and a Generic video. In addition, they needed to renew the advertising photographs.

Strategy

During a 6 month production, more than 80 places were visited in Playas de Rosarito for the filming and photography of this project. The pre-production was meticulously planned in terms of location scouting and logistics, hiring talent and making daily production boards. Considering all the possibilities of scenarios, a story was created that dynamically told all the ways you could enjoy the destination.

Results

The main video of this project has received a 100% approval rate, to date, from more than 160 thousand users on social media. The videos are currently being distributed by several state organizations, such as the Frontera newspaper and the Secretary of State Tourism.

Rosarito